This section discusses topics related to building an online audience and to nurture that audience to turn them into prospects and eventually to get them to convert. Stronger conversion rates, though, demand a thorough understanding of ones audiences. This section discusses the various issues related to that topic.
- Understanding your online audience and market
- Lead generation versus demand generation
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It’s a well known fact that linking to other sites or pages dilutes the site’s or page’s rank. Furthermore, if you are a site and link to spammy sites that can impact your site’s overall search engine rankings. This can, therefore, become an issue on blogs where if people comment on your blog and link to their sites. Too many links pointing out of your blog can dilute the overall rank of your own site. In those cases, you can include the ‘nofollow’ tag. This not only makes Google ignore any links going out of your site but also allows your commenters to include links that may be beneficial to your blog readers.
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Google Search Console, formerly known as Webmaster Tools can help you understand how Google interacts with your website. Google Search Console won’t help you improve your site’s credibility, but it can help you understand the underlying issues, which can affect a site’s SEO rank. It provides indexing status for sites and also point to issues and recommendations that can help you improve your search engine rankings.
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Internal linking continues to be one of the major factors that can have a positive health on your website’s SEO. That also makes sense because internal linking improves internal navigation and provides the user the ability to navigate to different topics of the site. With sites becoming more complex and deep where site content is not easily reachable and accessible, internal links and anchor texts provide users an easy way to reach different parts of the website. This has a dramatic effect on a user’s experience and thus on the search engine rankings.
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SEO tips and techniques
Here you will find a number of tips and techniques related to improving a site’s SEO and to improve its rankings within search engines and in the world of social media. These tips and techniques refer to the technical side of the SEO and are still considered quite important even though quality content on a site seems to have become the most important factor in boosting a site’s ranking within search engines.
- Using SEO to improve SERP (Search Engine Results Pages) rankings
- The Google Search Index and related SEO improvement
- Using content to improve SEO
- Browsing and navigation experience
- Consider the rising trends of voice search
- The use of internal linking for improving SEO
- Optimize your site for local SEO
- Optimizing the Title tag for a web page
- Optimize image placements
- Use of ‘nofollow’tag in blogs
- Use Google Search Console to Improve your site’s SEO
- Help Google bot increase its crawl efficiency
- Page speed and load times
- Avoid these Black Hat SEO techniques to prevent falling rankings
- Social media social signals effect on organic search rankings
SEO related Tools
- Google Trends
- Storybase (Tool for performing SEO keyword research and content marketing)
- Ahrefs (Search Engine Competitive Research)
- Alexa (Get competitive data about a site including its traffic volume)
- SimilarWeb – Online Marketing Intelligence information
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A Title tag is one of the most important elements of a web page as it tells search engines the topic of your web page. Selecting the right Title tag basically gets you an entry into the search engine results for that topic. You should, therefore, take special care in formulating the right title tag. A good guidance is to make the title quite specific to what your web page is about rather than picking a general title tag. So, if you web page discusses tips related to “optimizing the title tag” of a website, then you should ensure to include those words on the web page, rather than making it general such as “SEO tips and techniques”.
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If you have a business that caters for local customers, you should ensure that your site pages are optimized to ensure that your site can be easily found in local results. Usually, this means the following:
- Make appropriate mention of your Name, Address, and Phone number (NAP);
- Register your site with Google Business;
- Ensure you write content with references to your local business and its address.
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As images can dramatically enhance a user’s experience on a site, you should select the right images for your site. While it’s important to use images, you should also ensure not to go overboard, especially if they are going to have a negative influence on a user’s experience. When using images, ensure that you use the ‘alt tags’ and populate them with information related to the images. So, if an image doesn’t load properly, the user gets an idea on the image (through the text that is displayed instead of the image.) Also, ensure you make use of good filenames, titles, and captions when using images. Not only, these can help in improving your search engine rankings, but they also contribute to a good user experience.
Image rules for SEO – Best Practices
So, in summary follow these rules for images:
- Pick an image that contributes to a good user experience
- Choose a friendly image name (preferably has the keywords)
- Include captions next to your images
- Use the ‘Alt-Text’ field to specify what’s in the image.
- Be careful about the image size. It should not impact the load times and page speed. Remember, long page load times can impact a page’s search rankings.
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When Google bot visits your website, it does its best to crawl various parts of your website. However, depending on the technical setup of your site, the crawl may be hindered and it may not reach all parts of the website that you want the bot to reach and to index your site. There are many factors that can help increase the efficiency of the Google bot while its on your site. Ensure that you research the latest guidelines from Google in terms of increasing the crawl efficiency of the Google bot while it’s on your website.
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A browsing and a navigation experience determines the length that your site’s visitor for which he or she will continue to stay and engage with content on your site. A higher time value reflects your site’s good SEO health. This factor, therefore, has a direct impact on your site’s overall SEO health and rankings in search engines. Any issues such as broken links, error pages, hard to find navigation elements, page load issues due to page speed, site display issues related to site not having a responsive design, etc. should always be looked for and cleaned.
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