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The use of internal linking to improve SEO

Internal linking continues to be one of the major factors that can have a positive health on your website’s SEO. That also makes sense because internal linking improves internal navigation and provides the user the ability to navigate to different topics of the site. With sites becoming more complex and deep where site content is not easily reachable and accessible, internal links and anchor texts provide users an easy way to reach different parts of the website. This has a dramatic effect on a user’s experience and thus on the search engine rankings.

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