온라인 카지노 인기가 꾸준한 이유
최근 인터넷상으로도 다양한 게임을 즐길 수 있는 온라인카지노가 인기를 끄는 중입니다.
시간적인 제약을 받지 않고 어디든 내가 편한 장소에서 이용할 수 있기 때문에 더 인지도가 높아지고 있습니다.
인터넷을 기반으로 하는 만큼 누구나 쉽게 접할 수 있으며 기존에 오프라인에서만 즐기셨던 분들 사이에서는 선호도가 높아질 수밖에 없습니다.
온라인 카지노에서는 라이브 딜러와 웹캠의 기술을 통해서 플레이어가 편하게 게임을 즐길 수 있도록 도움을 줍니다.
그렇기 때문에 점점 더 많은 온라인 카지노가 늘어나고 있으며, 플레이어라면 기본적으로 사이트를 접하기 전에 알아야 할 사항들을 기억 해두시는 것이 좋습니다.
온라인 카지노 같은 경우에는 방식을 나누어서 운영하고 있습니다.
그래픽으로 진행하는지 혹은 라이브 딜러의 영상으로 이용하는지에 따라 달라지고 있습니다.
온라인카지노 그래픽과 온라인 딜러 차이
온라인 카지노에서 접할 수 있는 방식 중 그래픽으로 진행되는 경우에는 일정 승률을 슬롯머신 같이 입력을 해서 결과를 도출하게 됩니다.
배팅 결과가 실제 게임에 의해 결정이 되는 게 아니라 지정된 일정 승률에 따라서 결과가 달라질 수 있습니다.
또 온라인 카지노에서 운영하는 라이브 딜러 영상을 통한 방식을 살펴보면 이미 준비된 카드의 결과가 플레이어의 배팅 결과가 같으며 임의로 결과에 대한 영향을 미치지 않습니다.
결과가 미치지 않는다는 것을 확인할 수 있도록 온라인 카지노 사이트에서는 카메라를 더 많이 설치하고 영상의 품질을 높이기 위해서 노력합니다.
이와 같은 차이점이 있으며, 또 다른 온라인 카지노 차이점을 살펴보면 오프라인과 다른 점을 찾아볼 수 있습니다.
기본적인 룰은 동일하게 적용이 되고 있지만 영상을 통해서 진행하는 온라인 카지노의 경우 다른 룰이 적용되기도 합니다.
온라인 카지노에서 제공되는 바카라 게임은 배팅만 하게 됩니다.
오프라인처럼 스스로 카드를 오픈하는 일이 없습니다.
또 정해진 시간에 배팅이 되어야 하며, 일정 시간이 지나면 배팅이 어려울 수 있습니다.
온라인카지노 어디가 좋을까
운영하는 방식이라든지 온라인 카지노와 오프라인에 대한 차이점을 알아 두시는 것도 도움이 될 수 있으나 더 중요한 점은 사이트를 결정하는 일입니다.
온라인 카지노의 인기가 높아지기 시작하면서 각종 신생 사이트가 등장하고 있습니다.
그렇다 보니 온라인 카지노에 대한 피해 사례들도 늘어나고 있으며, 안정적으로 운영이 되는 곳을 통해서 규정에 맞게 게임을 즐기셔야 추후 문제가 되는 일이 없습니다.
실제로 온라인 카지노에서 입, 출금에 대한 문제가 커지기 시작하자 검증 사이트를 찾아보시는 분들도 늘어나는 추세입니다.
온라인 카지노를 결정할 때 있어서 중요한 점은 얼마나 운영이 되어 왔고 또 사고는 없었는지 살펴보신 뒤에 이용하시는 것이 안전합니다.
This video lesson covers the basics of digital and online marketing.
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This video lesson covers the basics of how to boost your business’s marketing reach using social media.
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This page provides topics related to optimizing online conversions.
- Creating landing pages that covert
- Copywriting
- Considerations in optimizing the overall sales and marketing funnels
- Assess your online business
- Provide online marketing training
- Help with marketing automation tools
- etc.
A sales pipeline is a kind of visual representation of the various stages needed to convert potential customers into a client. The status indicates their (potential customers’) respective position in the pipeline thereby enabling an individual salesperson or a company to forecast the amount of sales that can take place in a given time period. A sales pipeline ascertains whether or not the process of sales is following the right steps. A well designed sales pipeline often determines long-term success of a firm starting from proper lead generation to maintaining a loyal customer base.
A sales pipeline essentially also diagrammatically describes the process of selling. It encompasses all the necessary steps which are needed to be taken in order to complete a sales process and also ensure long term customer loyalty. It vividly describes the entire journey taken by a salesperson starting from the process of acquiring the information about the potential customer, making the initial contact, qualifying the prospect as a lead and then further qualifying the lead as a prospective customer and then finally closing the deal and providing the customer a post-sale service. This entire process is represented by a sales pipeline.
Stages of a Sales Pipeline
There are seven broad stages which need to be followed for implementing a sales pipeline. If you are an individual salesperson or a company, you can follow these seven steps to ensure long term sustainability of your selling process.
The following are the seven essential stages of a sales pipeline:
- Lead Generation
- Nurturing of Leads
- Marketing Qualified Leads
- Sales Accepted Leads
- Sales Qualified Leads
- Closing the Deal
- Providing Post-Sale Service
Lead Generation
The first step of a sales pipeline is lead generation. Following a mix of marketing strategies like email marketing campaigns, organizing events and sharing web content, the company can generate considerable amount of leads for their product or service.
The first step of the sales pipeline is very essential as the company needs to accumulate as many leads as possible to ensure the success of the following stages.
Lead Nurturing
Lead nurturing is the second stage of a sales pipeline. A company can qualify the leads, generated in the first round, even further by means of marketing automation tools. This helps them to obtain the list of quality leads.
Lead nurturing is a very effective and efficient technique as it not only ensures more accuracy in the entire selling process but at the same time it also makes sure that the company does not waste money after pursuing the wrong leads.
Marketing Qualified Lead
The leads which are more likely to become a customer are filtered out by the process of lead nurturing. With the help of marketing analysis the Market Qualified Leads are being filtered.
Ideally these leads are the ones which are perceived to be more important than the others. The marketing department of the company needs to consider these leads as the base of any further marketing process.
Sales Accepted Leads
The Market Qualified Leads are further filtered by means of matching the key targeting criteria in order to obtain the Sales Accepted Leads. Initially after filtering the information on the basis of parameters like demographics and occupation, in this stage the leads are further classified based on various socio-economic and psychographic segmentations.
The Sales Accepted Leads have verified propensity or intent of making the final purchase. This is in fact is the last stage of lead filtration, done from the strategic marketing perspective, till it is given to the sales rep, who on their part, further classifies the data according to their knowledge and understanding.
Sales Qualified Leads
The sales representatives then further analyses the leads and then delegates them to a dedicated account manager. Sales Qualified Leads are quantifiable sales opportunities. The leads have specific and clarified needs that they have mentioned. There is also a specific timeline and budget associated with this list.
These are the list of leads that have already made viable purchase decision. These are the list of people who are almost ready to make the final purchase of the product or the service. This is the step where the lead gets transformed into a prospective customer.
Closing the Deal
The deal is closed when finally the lead or the account which is being targeted, completes the purchase within the specific time period. Closing a deal, also essentially indicates the conversion of a lead into revenue for the firm.
The salesperson or the company must ensure timely delivery and implementation of the product or the service at the desired location of the purchaser. This is the step where the prospective customer gets transformed into an actual client for the company.
According to the fundamentals of the concept of sales pipeline, the revenue generated from the sales should be attributed in order to make the sales campaigns better and stronger. The target of the new campaign should involve more lead generation and conversions.
Providing Post-Sales Service
The steps of a sales pipeline does not end after closing the sales deal. Post-sales service is also critical in ensuring long-term loyalty of the customers. Continuing the engagement with the client often results in more sales in the form of referrals and repeat purchases.
This is a very critical aspect of the concept of sales pipeline. Post-sale services do not guarantee instant profit for the firm but in the long run it helps the firm to make more profits.
Loyal customers are more likely to contribute to the revenue of the firm by making additional purchases or referring the services or the product to other potential customers. So, old clients can also be a good source of quality lead generation for the firm.
Sales pipeline follows systematic steps of generating leads and transforming them into customers for the company. Starting from lead generation to providing post-sales services, every step of the pipeline is critical for the success of the selling process. A successful sales pipeline will help the company convert its best customers into consultants who will provide them with further leads.
In some businesses, marketing and sales are two separate departments, and in such companies the sales funnel is separate from the marketing funnel. For optimum sales, the two must work in harmony. In small online businesses, there is no distinction between the two but rather there is one longer funnel. There is no one answer as to what stages each funnel has, and even the terminology differs from writer to writer.
The Marketing Funnel
The role of marketing is to research their market, to know who their target market is and to bring as many people into the funnel as possible. They then use a marketing funnel which consists of the stages: awareness, consideration, preference, and action. The marketing funnel tracks the steps that prospective buyers move through before they make a buying decision (1). As prospects move through the marketing funnel, the marketing team captures certain statistics e.g. number of visitors, number of clicks, conversion rate, etc. which they use to take action and to refine their marketing strategies. From what the prospects do, the marketing team knows whether to send more information or to make a follow-up call (1). So here is how the marketing team uses the marketing funnel.
- Awareness – They create brand and product awareness to stimulate interest in the product, using various means, like paid advertising, blog posting, public relations, free seminars, free webinars and social media.
- Consideration – Interested people will click the given link to visit the website. They read the sales letter which provides intrigue (by sharing product benefits) and incentives (free downloads or free e-courses or free coaching session) and persuades them to take action.
- Preference – Some people will leave and move on but others will compare the product to similar products and they will show interest by staying longer on the website or by revisiting.
- Action – In the online world, the required action is to provide contact information in order to get the free gifts. Of those who opt-in, few will purchase right away. The rest will need further sales effort before they can buy.
As soon as the people share their contact information they leave the marketing funnel and enter the sales funnel and they become sales prospects (2). In a large organization they are literally handed over. So why is it called a funnel? Naturally, many targeted people will see the information or the ad, less will spend time on it to explore and consider the product, and even less will take action. The numbers narrow down like a funnel.
The Sales Funnel
The people who opt-in will not necessarily purchase straight away. Most will need more persuasion before they buy (3), which is why most online marketers use email newsletters through autoresponders.
- Value provision – The sales function of the business uses regular newsletters to provide valuable information that the prospect can use but not enough to do without the product. While sharing the valuable information, the sales team provides more information about the product, e.g. its benefits and how it beats the competitors.
- Decision phase – Those prospects who are interested in the product will evaluate the product more and compare it with similar products in order to make a decision. This action is captured by the system.
- Action – Eventually some of the prospects will buy. Of the total prospects captured at the end of the marketing funnel, a smaller number will eventually buy.
- Loyalty – The sales team can add a loyalty stage in order to get repeat business or to generate referrals.
- Repurchase or Upsell – The sales team can then upsell a more expensive product or manage to get the person to keep buying the old product.
The Sales and Marketing Funnel for Small Online Business
For the small online business, there is no separation between the sales funnel and the marketing funnel. The sales and marketing funnel can look like this:
- Awareness – in which the targeted person becomes aware of the product through an ad or blog etc.
- Consideration/preference – Some people take an interest, check out the product, research the product, etc.
- Action phase – They opt-in to download the free gift and to find out more about the product.
- Value provision stage – the business owner sends a series of email newsletters with valuable information or a free course.
- Decision phase– interested prospects keep evaluating the product through the email newsletters till they decide whether to buy or not to buy.
- Action phase – Some of the prospects buy the product.
- Loyalty phase – Loyalty of the buyers is maintained in various ways to keep the buyer interested so that they can buy again. Satisfied customers are the best advocates as they talk about the products on social media.
- Repurchase or Upsell – The business can upsell more expensive products, e.g. a premium product or an advanced course.
The marketing funnel and the sales funnel are different in a large organisation, but in a small business it is just one funnel, the sales and marketing funnel. In the sales and marketing funnel, it is common for a person to jump from stage 1 to stage 3 and stage 6 in one day if they have been looking for the product already. In fact this is what is taking place these days as people search the internet when they want certain products (1). But for those who only become aware of the product because of the awareness campaign, it takes longer to make the buying decision. That is why they need more persuasion while doing their research on the side or while getting ready to buy the product. All the same, from the beginning when many people see the information about a product to the time they buy, the numbers keep dwindling. It is common for the sales rate to be 1% of the original number who clicked on the ad.
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Back to Digital Marketing Processes
Mobile internet is a basic necessity these days. Mobile users are extensively accessing web on their devices from every location. Therefore, your site should be interactive enough and content focused to keep the users engaged. These are the few basic considerations you need to have before making a mobile website design.
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Design to fit a Smaller Screen
Designing a separate site for your mobile is an utmost necessity. Whatever your site might be about, the design should be made for a screen resolution which is smaller. This will help you make your site more readable to the user.
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Design According to the Business Objective
A digital news portal should not ideally have the same mobile website design as an online shopping website. Make the design as per the business needs. For instance, in the case of the news portal, the layout and background should be such that the user can easily read the text. On the other hand, the design of a shopping website should contain images of the items to be sold.
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Study Past Browsing Data:
It is always a good idea to study past browsing data before designing or redesigning an existing mobile website. It will help you understand how the users browsed through the information provided and accordingly you can make the website more interactive.
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Scripts, Lightboxes and Pop-Ups should be Minimum
Avoid designs which contain lots of pop-ups and distractions in the form of lightboxes. As the attention time of mobile internet users is low and over that if the design offers too many distractions, the user tends to stay for lesser time on the site.
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Make it Responsive
The website needs to be optimized in a manner that it is responsive to the commands to the user. Different screen resolutions backed by technology enabled interfaces makes your website more responsive.
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Keep it Simple But not too Simple
The mobile version of your website should be simpler than the desktop version. But, don’t make it too plain either. User designing features like different drop-shadows or interactive gradients makes it interesting.
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Single-Column Layout is the Best
A single-column layout is better suited for your mobile website. This makes it easier for the users to scroll down and browse for information.
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Establish a Collapsible Navigation
If you need to put too much data in your mobile site, then a collapsible navigation is always a wise choice. It helps the user to choose and select the required information more effectively.
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Give Interaction Feedback
Since the user is using a smaller screen or interface for navigation, interaction feedbacks are essential. For instance, if someone clicks a link on your mobile website, the color of the link should change to inform the user that his/her function is noted.
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Test Your Website in Different Mobiles
Your mobile website ideally should be readable from all sorts of mobile devices. So, don’t use Flash as it would not be displayed on an Apple mobile device. Test your mobile website in different forms of mobiles and check its accessibility.
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Back to building digital marketing systems
This section includes articles on how to design digital systems that serve as the foundation for your online marketing and sales needs.
Back to online and digital marketing
The use of social media marketing tools have been on the rise over the past few years, especially as social media has become a core component of an organization’s online and digital marketing strategy. Here is a list of features and requirements that the use of social media marketing has surfaced and the various tools that provide these features and functions.
Features of Social Media Management Tools
There are various types of tools that are available in the market. Some of the categories include the following:
- Tools for larger enterprises that have large social media monitoring teams
- Tools that let organizations consolidate management of their various social media platforms such as Twitter, Facebook, Messenger, Google+ and Instagram.
- Tools that let agencies work with their customers
- Social media monitoring tools that enable customer service support
- Tools that let organizations acquire more customers and grow their business
The overall goals of social media marketing and monitoring tools is to
- Manage one’s brand image
- Interact with visitors and customers on social media
- The organizations should be able to track its social media marketing and monitoring activities with an enterprise’s customer growth, revenue growth, and in general overall business growth goals.
Social media tools capabilities
General Features
- A consolidated inbox that brings in all the conversations in one place
- Social media managers can act on the messages by tagging them as leads, follow-up, respond, etc.
- Monitor using hashtags and keywords
- Complete audit trail showing an organization’s and its employees responses
- Based on the tasks identified from social listening, assign and manage tasks. For example, identifying leads is a common task and how that lead needs to be followed up with can be assigned as a task
- Publish messages across various social media platforms from one tool.
- The tools need the ability to store and manage content that is used in publishing. This can include whitepapers, images, posts, etc.
- Approval workflows that allow employees to create posts and messages and route them to managers for approval
- Have the ability to create a publishing calendar and review it
- Once posts and message are selected, the tools allow for automated scheduling
- The tools should have the detailed ability to track and report data and insights on the effects of social media marketing on the company’s image, customer growth, and increase in revenues. In a nutshell, the data analytics must be able to quantify business value.
- When monitoring activities for multiple clients, need to manage social listening of all clients from one platform
Social media analysis and reporting
- Competitive intelligence – how competitors are using social media to promote their content and brand and products
- Combine data with Google Analytics to see a bigger picture
- Predictive intelligence reports
- Get an idea how one’s social media efforts measure up against the competition
- Based on historical performance get recommendations on content
- Socialbakers provides tools to benchmark ones performance. One can compare two Facebook pages for examples to measure performance
Listing of Select Social Media tools
- https://sproutsocial.com/
- https://hootsuite.com/
- http://tweetreach.com/
- https://klout.com/
- http://socialmention.com/
- https://tweetdeck.twitter.com/
- http://keyhole.co/
- https://www.brandwatch.com/
- http://buzzsumo.com/
- http://glean.info/
- http://www.digimind.com/
- http://howsociable.com/
- https://www.nuvi.com/
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Back to Social Media Marketing