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Page speed and load times effect on SEO

For the past few years, page speed and load times have become a major factor in SEO rankings. And that’s for a good reason because slow page speed and load times seriously hamper a good user experience and can thus be an obstacle in a customer’s online journey. Google, therefore, uses this as one of the factors to determine site ranking.

Many studies available on this topic clearly show that a one second increase in page load times can have a major imapct for some online retailers. As reported on the Fastcompany.com’s website, Amazon estimates that a one page increase in page load times can cost it a whopping $1.6 Billion in sales each year. This loss is due to the users frustrations that in turn leads to cart and site abandonment.

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